[01]
NEOM
Trojena Properties
Crafted a bilingual luxury property portal for NEOM – Trojena, enhancing engagement by 35% and accelerating delivery by 40%.
Hello, IM Madheswaran
Senior Product Designer | Designing AI-Powered Enterprise Products
Scalable AI-powered products that make complex workflows simpler.
10+ years designing enterprise and SaaS experiences, with a focus on AI, design systems, and human-centered product experiences. Crafting B2B & B2C experiences across Fintech, Agritech, E-commerce, Energy, Healthcare, and more for brands like NEOM, UnitedHealthcare and Mosambee.
Watch Showreels
Featured Works
A Collection of projects that showcase my expertise in Experience design, interfaces and Visual Solutions.
[02]
Design System
Censa SaaS Products
Building a Design System for 15+ Agri-Supply Chain SaaS Products. A unified design language that powered scalability and 85% design-to-dev efficiency.
[03]
Outgrow
Smart Irrigation Planner
Crafted a bilingual luxury property portal for NEOM – Trojena, enhancing engagement by 35% and accelerating delivery by 40%.
[04]
Appitect
AI No-Code Platform
An AI-Powered No-Code Platform for Rapid Prototyping.
[05]
Mosambee
POS Management Solution
Changing the face of design for your POS management
[06]
Optum
Healthcare UX
Redesigning the prescription intake experience with a unified design language and Optum design system standards for the Single Front Door delivery web app.
Side Projects
(Full Stack)
Fluxa UI
Figma Design System Generator Plugin for Design Tokens, Variables & UI Components.
From tokens to base components, Fluxa sets up the building blocks inside Figma so you can skip repetitive setup and focus on crafting your own scalable design system.
Why Choose Me
I don’t just design interfaces.
I solve complex product problems.
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01
Think Beyond the Interface
I connect user needs, business goals, and technology to solve the right problem—not just design the right screen.
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02
Simplify Complexity
I turn complex workflows, data-heavy products, and enterprise requirements into intuitive experiences that feel simple.
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03
Design for Scale
I build scalable design systems, reusable patterns, and flexible foundations that help products and teams move faster.
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04
AI-Native Thinking
I design AI experiences around real user needs—making intelligent capabilities understandable, useful, and human-centered.
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05
From Idea to Impact
I work across the entire product lifecycle—from research and strategy to UX, UI, prototyping, validation, and delivery.
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06
Design + Technology
With a background in design and frontend development, I understand both the experience and how it gets built.
Complex problems. Simple experiences. Scalable systems.
